Unlike marketing and promotional products that have been almost completely digitalized, printed booklets and catalogues maintained their central status. Many businesses and industries choose them to present their products and services, whether for professional demands or due to the impressive effect they have and the experience of physically encountering the business.
While catalogues are a great choice for businesses that offer a large number of products; a booklet allows you to focus on a few products or present services. However, they have many joint advantages.
One of the main advantages of booklets and catalogues is the fact that they gather all the necessary information about the business and allow you to detail it further, from general information to a detailed presentation of its merchandise on all its various components and advantages.
Add to it a design that fits your branding, and you have an effective tool that serves as a peek into your brand. Your clients will be able to quickly review the business or really get to know it, so they can have more information about the advantages your services provide them.
Other advantages of booklets and catalogues are their ease of delivery, allowing you to quickly and efficiently reach a wide audience at low cost; and the diverse range of their uses – from support aids at points of sale and for salespeople, to distribution to clients.
In order to ensure that the final product will reach its goals, there’s a need to fine tune a few elements, such as:
- Booklet size and weight.
- Paper type – thin/thick, regular/recycled
- Cover type – hard/soft, thermal binding, pin/nit/sewing/spiral binding
- Finish type – lacquer coating, foil imprinting
- Printing type – offset/digital
In order to get to know the type of materials and printing techniques, it’s important that the executive branch has expertise in graphic design, content, and graphic elements pagination in order to prevent any errors and make sure you receive the optimal result.
We’ve assembled the various available options for you on our website, so you can quickly and easily view them, as well as information that will help you make the best choices for you.
Good luck!
