Flyers and brochures are two of the main printed marketing tools at your business’ disposal. Therefore, it’s surprising to find that most of us can’t tell them apart. At Nano, we decided to clarify the difference once and for all in order to help you match the right solution to your needs. At Nano, we decided to clarify the difference once and for all in order to help you match the right solution to your needs.

Let’s begin by discussing the similarities between the flyer and the brochure. They are both very economical and efficient in promoting your services and products. This combination makes them a great choice for any business interested in addressing an audience at a defined geographical area and with a low budget.

Now we can compare the two and find out each one’s characteristics and their relative advantages.

Flyers
The flyers’ low cost and ease of distribution makes them one of the most popular marketing products. They are available in a wide range of formats and sizes and allow a one or two-sided printing, according to their designation – whether displaying them or distributing them in mailboxes, on the street, or exhibitions.

In order to increase the flyers’ effectiveness, it’s important to make sure they stand out visually as in many cases, the first impression will decide whether it’ll be read or not. Therefore, it’s best to choose a short and focused message that can be quickly read and understood. An overcrowded flyer that doesn’t appeal visually has a significantly lower chance of getting your message across to your target audience and driving them to act, whether it’s visiting the business, the website, or making a purchase.

However, it’s important to select a paper quality that fits your budget.

Another main advantage of flyers is their ability to convey almost any message, from advertising professional services, a sale, event invitation, or a restaurant menu.

Brochures
Unlike flyers, brochures are folded and contain several pages. Similarly, you can choose from a wide range of sizes and shapes. The main difference between the two formats is their designation – while flyers are intended for mass distribution, brochures are predominantly used for delivering to the audience interested in the business, your products, or services.

That’s why it’s more common to find brochures in business environments such as exhibits, fairs, stores, and showrooms. The brochures’ structure allows you to deliver focused information that will help your sales process. As such, it’s important to make sure they look good and include a high-level of text and a clear call to action.

Unlike flyers, brochures are, in many cases, used as your business cards and might serve as the first contact with your business. That’s why it’s best to decide on a higher quality of paper and printing options for them, creating the impression you want.

We hope we’ve sorted out the whole flyers vs. brochures issue. Feel free to browse our website and find all the available options, based on the character of your business, its target audience and advertising; from the type of paper and all the way to the complementary products that will intensify your campaign’s effectiveness.

Good luck!